Double Decade: Vent’anni di IUTER a Milano

Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community.

  • Photography: Piotr Nepsuj
  • Stylist: Anna Carraro
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community.

IUTER celebra i primi 20 anni di attività con una campagna che vede protagonisti 20 personalità simboliche per il brand, dal passato al presente al futuro.

 

Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66057

DOUBLE DECADE

2002-2022: un omaggio alla storia di IUTER. La capsule “Double Decade” mette insieme capi e grafiche originali del 2002 e l'alta qualità costruttiva e dei materiali raggiunta grazie a due decadi di esperienza. Della collezione fanno parte capispalla in piuma e pelle, felpe, t-shirt, pantaloni e un cappello trucker. IUTER riporta alla luce il primo logo mai esistito (disegnato con Paint nel 2001), Corna, insieme ad altre icone d’epoca capaci di riflettere perfettamente lo spirito delle origini, come la t-shirt “Training kills riders. Go party!” che riassume in una frase la filosofia sportiva della IUTER crew. 

 

SCOPRI LA COLLEZIONE

 

Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66043
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66051
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66050
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66049
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66048
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66047
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66046
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66045
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66044
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66032
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66042
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66041
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66040
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66039
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66038
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66037
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66036
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66035
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66034
Double Decade: Vent’anni di IUTER a Milano Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community. | Image 66033