The latest chapter in the ongoing collaboration between IUTER and Italian-American brand No Kiddin! NYC is inspired by 90s Italian football (sorry, we mean soccer!), while also paying homage to the US Olympics Team.

Together with No Kiddin!, Eli Reed is also part of the project. He's of course an icon of American skateboarding, a source of inspiration, and first of all a friend.

Besides the fact that it's very nice having him around, the great thing about Eli is that he's always doing something wonderful: beyond his main occupation, in the last few years he's been cultivating a new generation of skateboarders, promoting the culture of Jamaican dancehall, presenting a made-in-New-York interview series titled Crash Flow, plus a bunch of other stuff that us regular folks have a hard time even thinking about doing.

The new IUTER X No Kiddin! X Eli Reed collaboration features a deluge of custom details, made with the quality construction and irony typical of IUTER and No Kiddin! – including of course the patch that immortalizes the “What do you want?” gesture, a recognized symbol of Italian style in the world.