IUTER x Leone, chapter III: "Oderint dum metuant"

Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion.

IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion.

“Let them hate, so long as they fear.” A quote commonly attributed to Caligula, the Roman emperor remembered for his obsession with power, discipline and intimidation. From this visual and symbolic tension comes the third chapter of the collaboration between IUTER and Leone 1947.

Two Milan-born brands, two fiercely independent realities, meeting once again where street culture and combat sports share the same mindset: discipline, sacrifice and identity. The face of the campaign is Tenuun Gantushig, newly crowned ISKA Intercontinental Champion, portrayed by Cisse Fallou alongside his championship belt. An athlete who perfectly embodies the spirit of the capsule: contemporary, focused and fight-ready.

IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion. | Image 100351
IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion. | Image 100349

The collection features technical apparel and accessories designed for kickboxing, muay thai and thai boxing, built both for training and combat. Rashguards, fight shorts, gloves, headgear, wraps and mouthguards come together in a capsule balancing performance-driven construction and graphic research. At the core of the collection is the barbed wire motif, featured across gloves, headgear and shorts as a symbol of tension, resistance and protection. The capsule also incorporates historical imagery inspired by Caligula and ancient Roman iconography, reinterpreted through IUTER’s visual language.

IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion. | Image 100347
IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion. | Image 100350

The IUTER x Leone 1947 capsule is available exclusively on iuter.com and leone1947.com.

IUTER x Leone, chapter III: Oderint dum metuant Discover the capsule through a shoot starring Tenuun Gantushig, current ISKA Intercontinental Champion. | Image 100348
S M L XL
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S M L XL
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S M L XL
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One size
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One size
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