The new IUTER SS26 collection grows exactly from there. Shot on a new generation of Milan-based figures close to the brand, it brings together people who designed for IUTER, who worked in store years ago, who still collaborate with us today — alongside young talents shaping the city’s next chapter. Not models. Real ones. Different paths, same roots.
Photography: Piotr Niepsuj
Styling: Fabiana Gugli
On the product side, SS26 pushes texture and attitude forward. New denim washes take center stage — often heavily distressed and intentionally worn-out — carrying that lived-in energy that only gets better over time. Knitwear is a major focus this season, with a wide range of new styles: some leaning preppy, others infused with subtle sport references. Silhouettes move between loose and boxy fits depending on the piece. The Hunter Real Tree camouflage also returns from the IUTER archive: a bold, narrative pattern portraying a camouflaged hunter in action.
Technical evolution plays a key role as well. The new Armor set — composed of a fully taped jacket (available with or without hood) and matching technical trousers — is entirely water-repellent and thermo-taped, built for performance without compromising attitude. The season also introduces a dedicated snowboard-inspired capsule developed in collaboration with Korean brand BS Rabbit, blending OG energy with a next-generation approach to fit and mountain functionality.
The entire SS26 collection is now available online and through selected retailers across Italy.
