The collaboration between IUTER and BS Rabbit is rooted in a shared vision of snowboarding as culture first, sport second. Designed for OGs raised between parks, street spots and early crews, the collection is reinterpreted through a contemporary approach, with fits and attitude that speak directly to Gen Z.

The project launches in parallel with the start of the Olimpiadi Milano Cortina, reinforcing IUTER’s deep connection to Italian snowboarding. Founded by the Kratter brothers — now coaches of the Italian and Swiss national snowboard teams — IUTER carries a genuine riding legacy. The return of the claim “Training kills, riders go party”, originally coined in the early 2000s by the Iuter Crüe — the brand’s original founders and friends & family — stands as a manifesto of an era and an attitude that still defines the brand today.

The collection consists of three key pieces: a hooded jacket, a non-hooded jacket and matching pants to complete the set, all defined by BS Rabbit’s distinctive fits. The collection is now available online exclusively at iuter.com. Selected visuals were shot by Pleasures Milano, a historic snowboard and skate shop and the very first store to ever carry IUTER, closing the loop between past and present within the scene.