Double Decade: Twenty Years of IUTER in Milan

Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community.

  • Photography: Piotr Nepsuj
  • Stylist: Anna Carraro
Double Decade: Twenty Years of IUTER in Milan Count your age by friends, not years. IUTER celebrates 20 years with its double-decade community.

IUTER celebrates 20 years with a campaign starring 20 symbolic characters from the brand’s past, present and future.

DOUBLE DECADE

2002-2022: an ode to the history of IUTER. The “Double Decade” capsule combines original graphics and garments from 2002 with the high material and production quality achieved over two decades of experience.

IUTER brings back its first ever logo (designed on Paint in 2001) along with other iconic elements from the era that perfectly reflect the founding spirit of the brand, such as the “Training kills riders. Go Party!” t-shirt, which perfectly sums up the philosophy of the IUTER crew.

DISCOVER THE COLLECTION