Zuek x IUTER: "Shame on you!"

Capsule inspired by a work by Alessandro Simonetti

  • Photography: Blake Kunin
Zuek x IUTER: Shame on you! Capsule inspired by a work by Alessandro Simonetti


IUTER collaborates with Alessandro Simonetti, alias Zuek, to present a capsule collection entitled “Shame on you”, taken from a work created by the photographer and artist in NY.

The series of images at the core of the IUTER collab, titled “Shame On You”, were taken in a small grocery store in New York, where the owners immortalize petty thieves in stills taken from the CCTV and put on public display.



The collection includes a reversible bomber jacket - black cotton with a small embroidery feature and a pin on one side, all-over print on polyester on the other -, a hoodie printed on the front, rear, and hood, a long sleeve t-shirt with collage pattern, a T-shirt and a pair of printed and embroidered carpenter pants. The capsule is available now online, from IUTER Store Milano and all the best IUTER retailers. The lookbook was shot by Blake Kunin around the Lower East Side and Brooklyn.