IUTER Sick World FW21 Campaign

We teamed up with Ray Martinez and other creatives to bring you some sick vibes.

IUTER Sick World FW21 Campaign We teamed up with Ray Martinez and other creatives to bring you some sick vibes.

Family & friends lookbook by Guido Borso.
Sick video by Ray Martinez and No Text Azienda.
Event reportage by Piotr Niepsuj.

sick
/sɪk/
adjective

1: affected with disease; 2: nauseated; 3: spiritually or morally unsound or corrupt; 4 (slang): outstandingly or amazingly good.

“Sick” is when you get a disease. “Sick” is when you act in a very wrong way. “Sick” is also the most incredible thing you've ever seen. Sick is the right word to describe the world of 2021.

Guido Borso shot for us some milanese friends to let you see some highlights from Sick World FW21 collection. Friends: a Lambrate florist, Mattia Correggiari with Milo and Nora, Yuri Kaban, Alice, Mino and Dani from Tattoo Shop Milano and Pingu.

IS YOUR CHILD WEARING IUTER?

Was a pleasure to work with Ray Martinez that wrote our last campaign, directed by No Text Azienda and presented at IUTER Store Milan at the end of October. No way we don't want you kids to remote control a robot destroying your parent's home (!?). 

SICK WORLD PARTY IN MILAN (AHIA):

Good to see you!
Thanks

IUTER Family

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