Vita Veloce: Abarth, Lancia, Sparco and U.P.W.W.

IUTER FW20 Collection

  • photography Piotr Niepsuj
  • stylist Anna Carraro
Vita Veloce: Abarth, Lancia, Sparco and U.P.W.W. IUTER FW20 Collection

RACING IS A VERY SERIOUS MATTER. OUR SCUDERIA IS OUR FAMILY.

We teamed up with three Piedmont brands: Lancia, Sparco and Abarth. And a New Yorker one: U.P.W.W. – Check out the lookbook by Piotr who shot some brothers and sisters.

Anna, Gianluca, Ciurli, Elodie.

Abarth

ABARTH is an Italian car manufacturer founded on 31 March 1949 by Italo-Austrian engineer Carlo Abarth and racing driver Guido Scagliarini. It achieved international fame thanks to the Abarth muffler, which was lined with glass wool to enhance performance and create an unmistakable rumble. In 1971, the company was bought by FIAT which led to the production of legendary cars such as the A112 Abarth.

The Abarth 1000 Pininfarina, which broke eight global records including land speed in a 12-hour trial with an average speed of 203,656 km/h.


Sean, Khadim, Omar (Persona)

Lancia Delta HF Integrale

Designed for the Rally Championships. First presented at the Frankfurt Motor Show in September 1987, it began competing the following year with immediate success. Between 1988 and 1993, it won five Constructor’s Championships and took home 35 victories. In 1992, the management of the racing department was handed over to historic sponsor Martini Racing which became a racing team in its own right.

Lancia Delta HF Integrale "stradale" – Palace Of Versailles, Paris.


Andrea (Persona), Amin, Filippo, Leonardo, Gianluca, Diego, Marco e Giovanni.

Sparco

Italian company Sparco was founded in 1977 and specializes in the production and distribution of the technical clothing used in the world’s biggest auto racing events, from Formula 1 to the World Rally Championship. We go to see some F1 next season.

Sparco actually (when? why?) had a cute Sparky panda mascotte in his Heritage. Technical items too. Inserted hoodies, balaclava.

U.P.W.W. New York

We teamed up with our italo-newyorkese friends of U.P.W.W. to bring some high visibility garments in our FW20 collection. Jacket, Pants, Hoodies and Tees featuring reflective details, PVC rubber labels and prints.

IMMIGRATION <3 + Friendship + € for peace.

Style assistant: Tres Bonés. Thanks to the family in general.