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IUTER x RETROSUPERFUTURE: "Import/Export" capsule and corner shop

Both brands united for the launch of the new Reed Turbo sunglasses.

  • photography Nick Sethi
  • styling Tres Bones
IUTER x RETROSUPERFUTURE: Import/Export capsule and corner shop Both brands united for the launch of the new Reed Turbo sunglasses.

To celebrate the launch of the new “Reed Turbo” sunglasses, art director Daniel Sansavini, a friend to both brands involved in the collab, curated a small capsule collection of both brands IUTER and RETROSUPERFUTURE: a T-Shirt, Hoodie and Long Sleeve Tee.

Check out the editorial shot by Nick Sethi in NYC to discover the sunglasses and all the pieces in the “Import/Export” capsule collection, which will be presented on May 16 at the Retrosuperfuture flagship store in NYC, home to a IUTER Corner Shop for the occasion. “Import/Export”, the concept behind the capsule collection and corner shop, was inspired by the exchange of goods between Italy and New York. That is why each garment is Marble Washed and screen-printed with a photo of the historic SS Andrea Doria which sailed between the ports of Genoa and New York until its heroic capsizing.

“Import/Export”, the concept behind the capsule collection and corner shop, was inspired by the exchange of goods between Italy and New York. That is why each garment is Marble Washed and screen-printed with a photo of the historic SS Andrea Doria which sailed between the ports of Genoa and New York until its heroic capsizing.

IUTER’s “Import/Export” Corner Shop in the Retrosuperfuture flagship store in NYC will also stock a small selection of pieces from the IUTER SS19 “You Will Die” collection as well as other exclusive items, shot by Nick in the editorial: the new “Campioni del Mondo” capsule collection produced in collaboration with No Kiddin! NYC, the “Forza Tee” in collaboration with 8Ball NYC and finally the legendary Legalize Everything and Memento LS Tees from the IUTER and Club degli Amici di UNOTRE collab in three new colorways.

IUTER x RETROSUPERFUTURE is available at RETROSUPERFUTURE Shop – New York 5/15 to 26, IUTER Store Milano and IUTER Online Store from 5/15.

All IUTER products are made in Italy.

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