IUTER PR1MO FW16 "Survival Of The Fittest"

Lookbook by Carolina Amoretti

IUTER PR1MO FW16 Survival Of The Fittest Lookbook by Carolina Amoretti

“It's not the strongest or the most intelligent who will survive but those who can best manage change”

Darwin’s theory both inspired the IUTER FW16 “Survival Of The Fittest” collection and is at the heart of the brand.

In order to survive the constant cycle of change one must embrace change. Rather than duel on the past, anticipate the future with excitement and innovation.

S.O.T.F. features across both IUTER and IUTER PR1MO.

IUTER PR1MO is a result of research and innovation in new fabrics and construction. A collection of black and khaki green, generous over-size fits on t-shirts and a more refined cut in its jackets and sweatshirts − some with no ribbing, others quilted and combined with technical fabrics or produced in jacquard.

Shop IUTER PR1MO FW16 now on IUTER.com/Shop

The entire collection is designed and produced in the IUTER Production HQ in Cairate, Varese.

Lookbook by Carolina Amoretti
Style by Yosephine Melfi

Thanks to adidas Originals