IUTER FW16 "Survival Of The Fittest"

Lookbook by Piotr Niepsuj

IUTER FW16 Survival Of The Fittest Lookbook by Piotr Niepsuj

Shot by Piotr Niepsuj
Style by Yosephine Melfi

“It's not the strongest or the most intelligent who will survive but those who can best manage change”

Darwin’s theory both inspired the IUTER FW16 “Survival Of The Fittest” collection and is at the heart of the brand.

In order to survive the constant cycle of change one must embrace change. Rather than duel on the past, anticipate the future with excitement and innovation.

S.O.T.F. features across both IUTER and IUTER PR1MO.

Arising form the concept of resistance, hunger and survival − the main collection is characterised by a colour palette of burgundy, shades of grey, found in the cut and sew Numbers series and graphic prints and embroidery.

The clean-cut range of outerwear includes thermo sealed, lightweight, shell jackets for the autumn. Winter quilted jackets that are digitally printed or in plain colour. The Teddybear Jacket featuring IUTER’s synthetic fur lining coupled with high quality technical fabric.

IUTER PR1MO is a result of research and innovation in new fabrics and construction. A collection of black and khaki green, generous over-size fits on t-shirts and a more refined cut in its jackets and sweatshirts − some with no ribbing, others quilted and combined with technical fabrics or produced in jacquard.

The entire collection is designed and produced in the IUTER Production HQ in Cairate, Varese.

A few garments from the IUTER FW16 "Survival Of The Fittest" Collection are available now on IUTER.com/shop