"Milano Members Club"

3-4 Nov. ComplexCon, IUTER Store, Online Store

"Milano Members Club" video campaign by No Text Azienda
"Milano Members Club" lookbook by Leonardo Scotti


Styling and casting by Matteo Trés Bones

For the third consecutive year, IUTER will have a pop-up store at ComplexCon, Long Beach (CA): the most important international streetwear, sneaker and street-culture event organised by American colossus Complex Media.

The “Milano Members Club” project has been created especially, drawing inspiration from the Italo American aesthetic and typical meetings in Italian restaurants and bars, beloved by those who left Italy for the United States all those years ago.

The capsule collection includes:

Tracksuit Jacket and Tracksuit Pants Chenille tracksuit
Yellow piping and laser-cut detailing of the “MMC” and IUTER logos. Screen-printed text: “When you’re in Los Angeles, Stay in Italy” on the inner neck.

Polo Shirt
Piqué polo shirt with zip. Flocked prints and screen-printed designs on the sleeves, chest and back.

Hoodie
Cotton hoodie. Yellow piping and various screen-printed designs. Two-tone ribbed hood, cuffs and hem. Applied front pocket.

T-shirt
Cotton T-shirt with screen-printed designs and two-tone ribbed cuffs and collar.

Tank Top
Classic white ribbed vest with screen-printed design.

Ceramic Horse Head
Ceramic horse head. Made in Italy.

IUTER x Modiano Playing Cards
Deck of poker playing cards made in collaboration with Modiano, a historic playing card manufacturer from Trieste.

IUTER x Nove25
Pendant depicting the Madonna made in collaboration with Nove25. 925 sterling silver with 1 micron of 18 carat gold plating.

MMC Ashtray
Large ceramic cigar ashtray. Made in China.

MMC Beer Glass
Glass beer mug.

The clothes are inscribed with inflammatory mafia-movie motto “See no evil, hear no evil, speak no evil”, adopted by those who moved abroad over half a century ago and protected their community with a code of silence. The Italian flag and “Made in Italy” are also present on all the clothes - within the main design - alongside the address of the IUTER production plant in Albizzate (VA) where all IUTER collections are prototyped and produced.

The “Milano Members Club” capsule collection will be released on 3-4 November at the IUTER pop-up store at ComplexCon 2018, Long Beach (CA).

The collection will also be available on 3 November 2018 at 2:00 pm online and at 10:30 am from the IUTER Store Milano.

All the garments and gadgets (except the Ashtray and the Glass) are Made in Italy.

Thanks to: Bar "Da Nicola", Nike, Super by RetroSuperFuture, Nove25
Full credits at the end of the video.

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